CHECKLIST: CRITERIA FOR POSITIVE CONTENT AND SERVICES FOR CHILDREN (4-12 YEARS OF AGE)

Checklist_Criteria_For_Positive_Content_[...]
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Target Groups are clearly defined and addressed

Target group or age range is transparent and comprehensible.
The cognitive development of the target group (physical and mental skills, emotions) is takeninto account regarding content, design and navigation.
The content/service is understandable for the target group.
Information for parents is provided, especially when the target group is young children.

The content/service is presented in an attractive way to the target group through use of creative, interactive, innovative, entertaining and/or educational features.
The visuals are of high quality, properly attributed and labelled.
The language used is well written, without mistakes and suitable for the target group.
Positive online interaction and/or offline interaction with peers and family are stimulated.

The navigation structure is user-friendly and adapted to the target group. Users do not get lost within the site: they always know where they are.
The URL is easy and simple to reach. Typo-errors will not land the children in unwanted or harmful domains filled with viruses and advertising.
The design of the content channel facilitates navigation and enables children to find their way easily through the content/site.
The content/service is accessible through different platforms and devices (browsers, mobile devices etc.).

Needs and requirements of people with disabilities regarding vision, hearing, mobility, hearing or cognitive aspects are considered when planning, developing and producing the content/service with all participating parties.
Structure, language/text/speech, audio, video, images and colours of content and services are designed in a way to support assistive technologies and provide alternative texts/attributes for example.

The content/service is not harmful to minors: it does not contain offensive material or other harmful elements (i.e. pornography, racist/violent/offending content, pictures or videos).
Children are not directed to other unsuitable content/services, such as external websites with content that is not appropriate for children.

Information about the provider/creator is provided.
Contact details are easily accessible, in order to enable parents or children to get in touch in case of problems.
Where relevant, the content offered is true, up-to-date and topical.
The content does not infringe on the copyright of others.

Privacy laws are respected.
No more data than necessary is gathered.
Personal data is treated confidentially, exceptions (i.e. for the purpose of delivering a prize) are made transparent and it is stated clearly that the data is deleted afterwards.
Information about privacy measures and policies is clearly visible and in language suitable for the target group and his/her parents.
If the data of visitors is processed while using the site, this should be made transparent.
If children can share their personal data, they have to actively confirm parental consent.

Specific rules and security information on how to use the services safely are offered: (i.e. guidance on netiquette while communicating with others, protection of personal data, protection against cyberbullying etc.).
Parental consent is asked for if registration is required.
Easy-to-use and find reporting mechanisms are provided, (i.e. an alarm button, in case children need help or advice or need to report potentially harmful content or contact).
Constant and active monitoring and moderation of user contributions ensures that all content that may be harmful to children is deleted.

Commercial elements, advertising and online shopping facilities are clearly set apart from the content, easily recognizable, labelled as such and not age-inappropriate to the target group (e.g. no advertising or shopping for alcohol or cigarettes).
Commercial elements do not restrict the user’s control of actions.
There is a financial limit to what children can spend on the site or in the game.
The commercial proposition is openly communicated.
Payment methods require parental control.

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