Business Solutions Europa is a public affairs and a communications agency with over a decades of experience in communicating some of today’s most important public policy issues. Since 2008 - with the support of the European Union - the company specialised in innovative production projects aimed at developing edutainment formats for younger generations.

In collaboration with international issue experts, animators and children, Business Solutions Europa piloted an innovative methodology to produce age-appropriate content by engaging the target group in the definition and testing of messages and visuals. Main projects include the international TV co-production “My Friend Boo” (www.myfriendboo.com), targeted to children from 5 to 8 years, the docu-cartoon series "In search of Sara J” (www.insearchofsaraj.eu), for children from 8 to 12, and the webseries for teens "Boys and Girls" (www.boysandgirlslabs.eu).

POSCON Network Member:

Luigi Petito, Business Solutions Europa

What is your / your institution´s interest /objective for being part of POSCON?

We are interested in communicating complex issues to younger generations and believe that this can be effectively done by developing edutainment formats and using online distribution channels. Our participation to POSCON is aimed at sharing the experience that we have in this area with POSCON’s Members and other interested private and public stakeholders.

What is your / your institution´s interest regarding positive content in general?

Our main interest is the impact that positive audio visual content and new media can have on the psychological and social development of children.

What are your wishes regarding positive content and services for children?

We wish that the online offer for children was rich of content entertaining, scientifically sound and pedagogically tested. We believe it is possible to produce audiovisual contents to support the educational efforts of teachers and parents in both formal (school) and informal (family) settings.